Recruitmentmarketing

In an ideal world, there is a wide choice of suitable candidates, all eager to work for you. Unfortunately, within very many industries this is not the case at the moment. Especially within engineering, ICT and (even) the hospitality industry there is a huge need for personnel. The shortage has created a hunt for scarce talent. That means you not only have to worry about finding candidates, but also about retaining current employees.

If you have a lot of open positions, you actually know it a long time ago: finding candidates requires more than just posting a job on Indeed. It requires recruitment marketing.

What is Recruitment Marketing

Recruitment marketing is a specialization within the marketing field aimed at finding and engaging candidates.

Through the use of employer branding, social media, job sites, search engines and email marketing, among others, we ensure that we hold a candidate's attention until he or she has applied.

Why is recruitment marketing important?

The current shortage in the job market requires a creative and deliberate approach. When recruitment marketing is used in the right way, you reach a target group that applies and stays. Then you have to know how to reach that target audience. That's exactly what we, Hire Gurus, help you do. We take care of everything from writing a job ad to rolling out a complete strategy to strengthen your employer brand.

Would you like to know more? Then make an appointment!